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Privacy policy

Best4 Gap is the trading name of Autoguard Warranties Ltd. You can find our privacy policy including how we share and protect your data, here.

This privacy policy was last updated on 15/12/2023

Best4 is a trading name of Autoguard Warranties Ltd and sell insurance products on behalf of Autoguard Warranties Ltd. We are a specialist insurance intermediary, authorised and regulated by the Financial Conduct Authority to transact general insurance business.  As such Autoguard Warranties Limited will be known as the ‘Data Controller’ of the personal data you provide to us. Autoguard Warranties Limited company registration number is 6574030 and its registered address is Building 5, Archipelago Office Park, Lyon Way, Camberley, Surrey, GU16 7ER.

Collecting and sharing your data

Your personal details and any other information supplied by you is what we shall define as personal data for the purposes of this policy.

Regardless of how you have supplied your personal details to us, we will never use or share them without a lawful reason to do so. As a minimum, we will use them to deliver the service you wanted to receive.

We will only share your information in the following circumstances:

  • With our regulatory bodies, including but not limited to the Financial Conduct Authority (FCA)
  • With fraud prevention and credit reference agencies
  • When required by law
  • It has been authorised by you
  • It is provided to other suppliers as required to fulfil our contractual and legal obligations in any service contract between you and us. In addition, these suppliers will only be able to use your personal data to provide the specific service that they have contractually agreed to deliver

How we protect your data

Your data is considered an important asset to us and as such we make every effort to ensure the necessary measures are in place to prevent unauthorised or inappropriate access, use, modification, disclosure or destruction of your data. Measures we take to keep your data secure include, but are not limited to:

  • Making regular backups of files
  • Protecting company file servers and workstations with virus scanning software
  • Using a system of passwords so that access to data is always restricted
  • Allowing only authorised staff into certain computer areas in the company
  • Using data encryption techniques to code data when in transit
  • Ensuring that staff are only given sufficient rights to any systems to enable them to perform their job function

Where we use third parties to process your personal data, we require them to ensure the safety of your data by signing a GDPR Compliance Contract.

Your privacy is extremely important to us. We are committed to protecting any personal data you’ve given us, and we comply with all relevant data protection laws.

This means that:

  • We take full responsibility for the data we hold about you
  • We will protect your privacy at all times
  • We will never sell your personal data

What data do we collect?

The personal data we collect might include the following:

  • Name and Titles
  • Address
  • Email address
  • IP address (Automatically Collected)
  • Web browser type and version (Automatically Collected)
  • Operating system (Automatically Collected)
  • Data regarding what pages are accessed and when. (Automatically Collected)
  • Phone number
  • Date of Birth
  • Vehicle Information

If you purchase a product from us, your payment card information is not held by us.

Call recording

We record our calls and other means of communication for the following:

  • Quality control and training
  • Meeting any legal obligation
  • Protecting your vital interests
  • Prevention or detection of fraud or crime
  • For the legitimate interests of the data controller

When data is collected

We collect your personal data when:

  • You purchase our products and services or those provided by us or our service providers
  • You make enquiries
  • You register for information or other services
  • You register for a claim/repair request
  • You respond to communications or surveys
  • We require additional information from you for validation purposes
  • You visit the website



Use of Data

We will retain any data you submit for 6 years. The only exception to this is data submitted as part of a quotation process. This data is only kept for a maximum of three months, provided that the quotation is not converted into an order subsequently.

Unless we are obliged or permitted by law to do so, and subject to any third-party disclosures specifically set out in this policy, your data will not be disclosed to third parties. This does not include our affiliates and / or other companies within our group.

Your data may be required by us to assess and analyse, this will help us provide you with the best possible service and experience when using our website.

Specifically, data may be used by us for the following reasons:

  • Internal record keeping
  • Improvement of our products / services
  • Transmission of promotional materials that may be of interest to you, that you have specifically requested
  • Contact that you have requested for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the website
  • Fraud prevention and detection
  • Verifying your identity when required
  • Contacting you about and processing the renewal of your policy/service contract

Link to other websites

This Website may provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.


We use Google Analytics, AdWords Remarketing and Session cookies on the and websites.

Who has access to your data

All data we hold about you will be handled and processed by our staff and no other parties will have access to your personal data unless there is a legal or contractual obligation for us to provide them with this.

Please be aware, however, that your data may be stored on a cloud-based system whose servers are located within the European Union.

We will not transfer your information outside the EEA unless it is to a country which is considered to have equivalent data protection laws, or we have taken all reasonable steps to ensure the firm has suitable standards in place to protect your information.


Other Parties

Best4 use the services of other parties for dealing with certain processes necessary for the operation of the business, website and marketing methods.

These Parties include:

MailChimp                                                   (email service provider)

Webequator Ltd                                          (Website Developer)

Bastion Insurance Company Limited   (Insurance partner, trading until 31st December 2023)

Finance & Legal Ltd                                  (Insurance partner, trading from 1st January 2024)

UK General Limited                                   (Insurance partner)

Call Assist                                                    (Roadside assistance partner)

Adobe Creative Cloud                             (Cloud-based file storage)

Trustpilot                                                     (Consumer feedback platform)

Hubspot                                                   (Consumer relations platform)

Any data used by such parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. Furthermore, any data that is processed by third parties will be processed within the terms of this privacy policy, the GDPR Compliance Contract and in accordance with the Data Protection Act.

Financial & Legal Insurance Company Limited’s full privacy notice:
This notice explains the most important aspects of how we use your data. You can get more information about this by viewing our full privacy notice online at  or request a copy by emailing us at info@financial& . Alternatively, you can write to us at: Data Protection, Financial & Legal Insurance Company Limited, Cheadle Royal Business Park, No 1 Lakeside, Cheadle, SK8 3GW.

*For a full list of our third parties as of February 2023, please contact us at [email protected] - this includes all parties within the Autoguard Group*

Your privacy rights.

Under the terms of Data Protection legislation, you have a number of rights in relation to the information we hold about you. This includes the right to:

  • Ask for a free copy of any personal information we hold about you under a Data Subject Access Request or “DSAR”
  • Ask for correction of any information held
  • Object to the use of your personal information for direct marketing
  • Withdraw any permission you have previously given to us to process your personal data except where this is critical to us fulfilling our contractual and legal obligations
  • Complain to the Information Commissioner’s Office at any time if you are not satisfied with our use of your information
  • Ask for your personal data to be deleted or removed from our system. Please note that we will let you know if your requested cannot be fulfilled due to legal or regulatory obligations



Should you wish to exercise any of your rights under the Data Protection legislation please direct all enquiries to the Data Protection Officer available by email at [email protected] or [email protected] or by writing to Data Protection Officer, Building 5, Archipelago Office Park, Lyon Way, Camberley, Surrey, GU16 7ER. Alternatively, you can telephone +44 (0)3300 944 444.

Changes to our Privacy Notice

We may change this Privacy Policy from time to time by posting the updated version of the Privacy Policy on or We will give you reasonable notice of any material change. We encourage you to visit frequently to stay informed about how we use your personal data.


Cards accepted: Visa

Best4 is a trading name of Autoguard Warranties Limited. Best4 is fully regulated and authorised by the Financial Conduct Authority (FCA). Our FCA number is 500640.

© An Autoguard Group Company.